About Us

Company Profile

Torita Rubber Works Sdn. Bhd. was incorporated in 1980 and began commercial operation in 1982. During the early years, we were primarily engaged in the production of rubber inner tubes, rim flaps and rim tapes to serve the local market.

Over the years, we have built up a reputation as a superior grade manufacturer of inner tubes and flaps by adhering to stringent quality control production measures to continually ensure the production of high quality products for better safety and maximum performance.

On 12th December 2012, which coincides with the 30th anniversary of the company, we have taken another significant step towards the expansion of our manufacturing facilities to cater to the growing market demand.

Today, the Torita name is synonymous with premium grade inner tubes and flaps. As an OEM for renowed worldwide tire manufacturers, we achieve this by making sure our products are now widely distributed in the domestic and export market.

Our Vision

Our journey starts with our vision, which is everlasting. We aim to be the global choice as a Rubber Inner Tubes and Rim Flaps specialist. This statement affirms our purpose as a company and serves as a standard to which we always strive to work towards.

Our Mission

Our mission serves as the framework for our journey and it guides the company in order to achieve sustainable, quality growth.

  • People: To be an inspiring place of work where people can be the best they can be.
  • Portfolio: To provide a portfolio of quality products that anticipate and provide for the needs of the industry.
  • Partners: To develop a winning network of customers and suppliers to create a mutual, enduring value.
  • Productivity: To be a highly effective and fast-moving organisation.

Our Values

Our values serve as a compass for how the company does business. We believe in an ethical approach to our business conduct and in the value of honesty, passion, leadership, integrity, and quality.

Sales Coverage

From its humble beginnings in the domestic market, Torita has now expanded internationally with its brand of premium grade inner tubes and flaps. To achieve this, we make sure our products are of quality, thus enabling us to cater to the industry in any region.


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Our Location

Contact us


Lot 2825, Jalan Sri Gambut,
Off Jalan Kebun Section 32,
40460 Shah Alam
Selangor, Malaysia

P: (603)5161 1000
F: (603)5161 1958